Somewhere along the way, we started forgetting our roots the time when every craft was a form of art, and every fabric carried a story. Handcraft once wasn’t just a skill; it was a way of living. It shaped communities, preserved traditions, and set creative standards that inspired the world.

But as fashion became more profit driven, much of that artistry faded into the background. The textiles that once reflected the soul of our land turned into trends that come and go and block printing, one of India’s most authentic crafts, became something we rarely see in modern clothing.At *Peherno* we wanted to change that. We bring traditional hand-block printing into contemporary silhouettes blending the precision of age-old craftsmanship with the freshness of modern design. Every piece we create is an ode to our culture and an attempt to make something truly iconic: timeless, meaningful, and relevant.